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Alfonso Rivera

Of Counsel

Alfonso Rivera has been part of the Firm since 2000. He is currently a Partner of TOBAR ZVS and head of the Intellectual Property Unit.

His professional practice involves the management and handling of trademark portfolios of local and foreign companies, in Ecuador and abroad.

Additionally, he leads the planning, development and performance of anti-piracy campaigns aimed at minimizing violations of intellectual property rights of clients. Since over 15 years ago, he dedicates most of his practice to the protection of IP rights, particularly to enforcing measures against the violation of said rights on behalf of the biggest worldwide companies in the software and entertainment areas.

Due to his broad experience in plant variety procedures, along with other members of the firm, he is legal representative in Ecuador of the main rose breeding companies in the world. He directs plant variety prosecution before the Ecuadorian IPO, and has designed and participated in campaigns against “piracy” of roses in Ecuador, inspecting farms with the authorities, to verify the payment of the legal royalties for the spreading of roses. He has also advised legal offices of other countries on this matter. Alfonso participates in the preparation of royalty contracts between breeders and rose producers, and conducts direct negotiations and mediations with the aim of reaching a license agreement.

A high percentage of the conflicts related to IP are resolved by means of direct negotiations or mediation processes. Alfonso Rivera is also a Mediator at the Chamber of Commerce of Quito since 2011.


- Juris Doctor degree and attorney graduated at the Catholic University of Ecuador in 1999.

- Postgraduate program of the Universidad de Alicante, Spain, where he obtained a Master's in "Industrial and Intellectual Property and Information Society Law", in which he was selected as the Primary Scholarship recipient.

- Specialty in Procedural Law at the Universidad Andina Simon Bolivar (Quito)

Languages: Spanish, English, German and Portuguese.


Chambers and Partners 2023 - Band 3

Alfonso Rivera